Marketing is one of the most effective ways to showcase your property so long as you’re aiming your message at the right audience. In fact marketing can be used to sell pretty much any service or product. Perhaps you’re a first-time investor and are feeling unsure about how to attract new tenants? Alternatively, you may be an experienced investor looking for new available avenues to discover to maximise your profits?
Either way, there is an abundance of factors you need to take into consideration to make sure your property stands out from the crowd and attracts the right tenant. The type of property you are selling will come into play – whether it is residential or a student investment – as this will dictate how you market your rental effectively.
Follow these simple tips for a wide range of strategies that will help you along your journey…
Target tenant
Before you put pen to paper, you need to define who your target tenant is. This way you can adjust your content accordingly to make sure you have the right tone and message to appeal to your target audience. If you cannot pinpoint a specific target market, then it may be worth asking yourself who do you expect to live there? Are there any universities nearby? What are the travel facilities like for young professionals and recent graduates?
When you deploy your marketing ideas, you should consider who is moving in and out of the local area as well as thinking about what your target audience might appreciate about the neighbourhood itself. If you own a property in the hustle and bustle of the city, you would expect working professionals and graduates seeking employment to been keen on a property located in an area like this. On the other hand, this kind of location would not be suitable for a young family as city centres are often too busy are sometimes deemed unsafe for small children.
Content
Regardless of who is writing your property advert, you must ensure that you use the right language is being used. People aren’t interested in over-complicated linguistics, so get straight to the point and lay out what your property offers and why it is right for them. The key to producing successful content is to keep it concise and straightforward, informing people about your property quickly and succinctly.
One of the best ways to gauge whether your content is engaging and enticing is to compare it to established property professionals like RW Invest. As property specialists, they use their website, info packs and email newsletters to promote their latest developments with convincing language detailing the main selling points. If you feel that are you not confident enough in creating a creative and descriptive advert, then why not consult the help of a freelance writer? They can assist you with creating compelling content, which includes the most attractive selling points in the most attractive way possible.
Photographs
A photograph is one of the first things that captures attention and draws prospective tenants to your advertisement. Therefore, you need to make sure that the images you use are powerful, eye-catching and positive. Try to avoid photographs taken in poor light or ones that appear blurry and unclear. Images that are bright and sharp will ultimately make people more likely to view your property in person.
Before you sell or rent your property, you should make sure that your property is looking the best it can. Repaint any chipped paintwork, touch up worn out decor, tidy up your front garden and consider doing a thorough deep clean. Adding a few finishing touches to your property will go a long way and ultimately create a great first impression which should help to boost your kerb appeal significantly.
Spread the word
After creating your listing, it would be beneficial if you spread the word as much as possible over multiple channels. Word of mouth is a great way to get people talking about your property and will hopefully boost the number of enquiries. There are several ways to do this – including sending a quick text message to your friends, family and work colleagues. It’s amazing how quickly news travels and often you’ll find friends of friends may be interested in a rental property.
Using your personal social media accounts is also a great way to maximise exposure. Not only is this a great avenue to explore, but it is also a free way of listing your properties online. Posting a link to your property listing can help to showcase your property as well as giving you the opportunity to add another sales pitch on your social media post.